PODCAST
Know What Is Next
Weekly conversations with the executives running professional sports. Recent guests include leaders from NASCAR, USOPC, USGA, LPGA, PGA of America, MLB, and the NBA.
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The AI Operating Partner for Sports Built by
Operators. Not Outsiders.
Leadership forged inside the most influential sports properties in the world.
Next League is the AI Operating Partner for Sports.
We design, deploy, and operate intelligent systems that power fan engagement, revenue growth, and operational performance for the leagues, federations, and teams whose digital products we operate today.
80%
Of our leadership team has operated inside leading teams, leagues, sports media companies, and federations.
We don't just consult on the work.
We've done it.
WHAT WE DO
We don't sell projects
or people.
We build and
run systems that
produce outcomes.
OUR AI-POWERED WORK SPANS FIVE DOMAINS
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Fan Engagement & Identity
The connective tissue between every fan touchpoint and every revenue moment.
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Content & Distribution Platforms
Editorial and broadcast platforms turned into real-time engagement engines.
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Revenue Optimization
Ticketing, sponsorship, and monetization systems all powered by intelligent systems designed to deliver measurable results.
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Live Events Operations
Predictive models for crowd flow, automated content, and intelligent systems that keep the entire operation running.
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Agentic AI & Workflow Automation
Leveraging intelligent agents to connect mission-critical systems for maximum efficiency and productivity.
WHY NEXT LEAGUE
Next League has run what clients are trying to transform. We operate the technology platforms where AI must land. We combine sports operating credibility, technology ownership, and sports-specific depth.
LATEST FROM NEXT LEAGUE
Hear from the people running the business of sports.
Curated perspectives from Next League leaders — podcast conversations, published work, and ongoing columns on sports technology and AI.
View all insights
BOOK
The Business of Sports Technology
How to make smart decisions that drive your organization forward. A practical framework for sports leaders responsible for technology investment.
MORECOLUMN
The AI Playbook
A running series on AI in sports business. What's working, what's hype, and what to do about it.
MORE Meet Alex
Your team's AI rep.
Give Alex your team's website. She'll learn it, then call you.
Schedule. Ticketing. Stadium guide. Concessions. Bag policy. The questions every box office answers a thousand times a week. Alex handles all of them, in her own voice, on the phone, in real time.
- 01.
Visit
Alex.NextLeague.co - 02. Drop in your team, your team's website, and your phone number.
- 03.
Pick up the call — Alex calls you back
trained on your team, ready for whatever you ask.
Access Code: Next League
IN THE PRESS
The Latest Announcements.
Next League Partners With Marvik to Expand AI Engineering Capacity for Sports Clients
Next League Hires Sports Industry Veteran To Bolster Executive Team
Next League Appoints Former PGA Tour Digital Leader Scott Gutterman as Chief Digital Officer
Next League and NASCAR Announce Expanded, Multi-Year Strategic Partnership
A rewarding experience?
Next League Makes Significant Investment in Emerging Technologies
JOIN US
Next League Careers
Explore career opportunities and join a team that's building what's next in sports technology.
Explore culture and careers →Vice President of Engineering
Next League is hiring a Vice President of Engineering to lead our team through its next phase of growth. This is a hands-on senior leadership role reporting to the Chief Digital Officer, with ownership of our delivery practices and the technical platforms that underpin work for our clients.
VIEW ROLE →Data Scientist
Next League is seeking a Data Scientist to join the AI Strategy, Training and Transformation team. This role pairs rigorous applied data science with hands-on AI agent prototyping to power how we deliver measurable outcomes for our sports, entertainment, and league clients.
VIEW ROLE →AI Solutions Engineer
Next League is seeking an AI Solutions Engineer to design, build, and ship production AI systems across our portfolio of sports, entertainment, and league clients. This is the engineering counterpart to our Data Scientist and AI Product Manager roles, and the person who turns prototypes and discovery work into deployed, scaled, and integrated solutions.
VIEW ROLE →