PODCAST
Know What Is Next
Weekly conversations with the executives running professional sports. Recent guests include leaders from NASCAR, USOPC, USGA, LPGA, PGA of America, MLB, and the NBA.
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The AI Operating Partner for Sports Built by
Operators. Not Outsiders.
Leadership forged inside the most influential sports properties in the world.
Next League is the AI Operating Partner for Sports.
We design, deploy, and operate intelligent systems that power fan engagement, revenue growth, and operational performance for the leagues, federations, and teams whose digital products we operate today.
80%
Of our leadership team has operated inside leading teams, leagues, sports media companies, and federations.
We don't just consult on the work.
We've done it.
WHAT WE DO
We don't sell projects
or people.
We build and
run systems that
produce outcomes.
OUR AI-POWERED WORK SPANS FIVE DOMAINS
-
Fan Engagement & Identity
The connective tissue between every fan touchpoint and every revenue moment.
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Content & Distribution Platforms
Editorial and broadcast platforms turned into real-time engagement engines.
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Revenue Optimization
Ticketing, sponsorship, and monetization systems all powered by intelligent systems designed to deliver measurable results.
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Live Events Operations
Predictive models for crowd flow, automated content, and intelligent systems that keep the entire operation running.
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Agentic AI & Workflow Automation
Leveraging intelligent agents to connect mission-critical systems for maximum efficiency and productivity.
WHY NEXT LEAGUE
Next League has run what clients are trying to transform. We operate the technology platforms where AI must land. We combine sports operating credibility, technology ownership, and sports-specific depth.
LATEST FROM NEXT LEAGUE
Hear from the people running the business of sports.
Curated perspectives from Next League leaders — podcast conversations, published work, and ongoing columns on sports technology and AI.
View all insights
BOOK
The Business of Sports Technology
How to make smart decisions that drive your organization forward. A practical framework for sports leaders responsible for technology investment.
MORECOLUMN
The AI Playbook
A running series on AI in sports business. What's working, what's hype, and what to do about it.
MORE Meet Alex
Your team's AI rep.
Give Alex your team's website. She'll learn it, then call you.
Schedule. Ticketing. Stadium guide. Concessions. Bag policy. The questions every box office answers a thousand times a week. Alex handles all of them, in her own voice, on the phone, in real time.
- 01.
Visit
Alex.NextLeague.co - 02. Drop in your team, your team's website, and your phone number.
- 03.
Pick up the call — Alex calls you back
trained on your team, ready for whatever you ask.
Access Code: Next League
IN THE PRESS
The Latest Announcements.
Jets leaning into AI under new front office leadership
Next League Partners With Marvik to Expand AI Engineering Capacity for Sports Clients
Next League taps former PGA Tour exec Scott Gutterman for new role
Next League Makes Significant Investment in Emerging Technologies
Next League's mission-focused approach infuses current, future SBJ Tech Weeks
Engagement Isn't a Perk, It's a Practice
VIEW JOB POSTINGS
Next League Careers
Explore career opportunities and join a team that's building what's next in sports technology.
Technology is Our Tool. Humans Are Our Team.
Like athletes, we know the best outcomes happen when the right technology supports elite talent and development.
When you apply to Next League, your resume is handled with care by our recruiting team. We use AI assistance strictly behind the scenes to help us quickly match your background with our open opportunities and to help brainstorm great questions for your interviews.
Because an actual person is reviewing your resume, there is no algorithm to "hack;" write your application for a human, not a machine.
We're excited to see what you bring to our roster.
